How We Design

Creating Feeling and Action

A great design does not start with the right words and a nice color scheme. A great design evokes a feeling and conveys attributes of your brand. The perfect design for your business takes these feelings and attributes and uses them to elicit action from every viewer.

We recognize that the design process should be more about happy customers and lasting designs than quick sales and covering needs. Through the design process we can work with you to discuss your organization's goals and really think through the messages you want to send about your business. Considering the amount of competition small businesses face, should you settle for anything less from your professional web designer?

The Process

1. Initial Consultation/Current Analysis

We begin with the facts of your business. What do you do? Where do you sell? Who do you want to reach? How have you been reaching out already? What has worked and what hasn't?

2. Goal Setting

We like to start a design with a clear idea of the goal of this design. A website can be used for almost anything, but your website will not work if you want it to do everything. Strong, focused sites are better for both catching customers' attention and creating connections with them.

At this stage, we can give you examples of websites and the goals behind these sites to help. Many of the sites will also highlight some of the many features that were added beyond the design to help the site better interact with customers. By the end of this step, you will have a very concrete idea of what your new website will be able to do and how it will improve your business.

3. Initial Draft

In striving to capture your business in the website, few website designs come perfect on the first draft. At this point, we use your feedback to make any necessary changes.

4. Final Draft/Publishing

Once the design meets your needs, we publish the site. Publishing requires hosting and a domain name. Neither of these are included standard in our website design packages, but may be included in our specials.

At this stage, we will also revisit the goals from the beginning to make sure that the design reached these goals.

5. Marketing your Site

For your site to reach its potential, you must develop ways to drive traffic to the site. Immediately upon publishing the site, we will encourage you to consider how you will attract visitors. If you choose, we can work with you to develop a range of marketing strategies and assist you in determining the ones that will provide you with the best return on investment.

This is not included in the standard website design packages but is highly recommended as an additiional service.

6. Verify Results

Periodically, every couple of months, you can expect a phone call or email from Fritsch Services to verify that the website is meeting your goals and has been beneficial to your business.

All of our sites are designed to be easily maintained and improved. Your design should last for years.