Online Marketing
Drive Traffic to Your Website
Fritsch Services can help you manage online marketing campaigns in any of these areas:
Search Engines
Most search engines offer advertising options for their search results. In this way, your business could target people searching the internet for specific products or services that you offer.
Beyond just the search engine's result page, many also have advertising positions on many other websites. In these cases, you can advertise on both the search engine and other sites from the same system.
In most cases, this is a pay-per-click service. This means that you pay the search engine only when people click your ad, no matter the number of times it is actually displayed on their site.
Google Adwords Certification
David Fritsch, owner of Fritsch Services, is a certified Google Adwords professional. He is trained to assist businesses of all sizes maximize their reach and return on investment through advertising on Google. Fritsch Services can also assist with similar advertising options through Microsoft AdCenter (to advertise on Bing and Yahoo), Facebook, and LinkedIn.
Specific Sites
Many sites besides search engines offer advertising options on their websites. Sites to advertise on are, in this case, selected to reach a specific audience. For example, a community website in your area would be a great place to advertise your store front, because it is likely to be viewed mostly by people in your area. Likewise, a website providing resources on a product that you sell may also be a great place to advertise.
With these services, it is important to determine how the advertising will be billed. Some sites are pay-per-click while others charge based on the number of times the ad is shown. Others may also just bill on a monthly fee.
Analysis of the results of the campaign are always important to verify if it is effectively increasing your business.
Link Swapping
Getting your website listed on other websites can be a cost-effective way to drive business to your site. Unlike paid advertising, in many cases, the site just requires a link back to their site. This link swap helps both your site and the other site drive traffic between each other.
This link swapping can also help in the next item: Search Engine Optimization
Search Engine Optimization
Search Engine Optimization (SEO) is not technically an advertising system. Search engines display pages for free in their search results, so being listed on these pages is the cheapest way to be found online. However, with the number of sites around the world selling similar products it can be hard to be found on these pages unless someone is looking for your business by name.
SEO is the process of adjusting the code of your website to show up higher on the results pages for a specific keyword. This process can include adjusting the text of the page to contain the keywords, adding it as meta-text in the code, and consistently adding content to your site.
Your placing in the results is also based on the number of links to your site. Thus link swapping can be an important tool as well.
