Marketing Strategy

Bringing the Pieces Together

Having a website is a great start to promoting your business, but on its own, it will likely bring few new clients or customers to your business. The best strategy involves several pieces to build your brand, get customers talking about your business and provide a venue for making sales.

Below is an example of a complete marketing strategy. Having worked with dozens of businesses in a variety of industries, we have the experience to help you develop a strategy that will provide a good return for your investment.

Sample Strategy

Imigine a company that sells office supplies. Obviously the goal is to meet more businesses that have office space and would rather have their office supplies delivered as needed than have to go to the store and get items. How can this company help reach more businesses to expand their sales?

First, this company develops a website that showcases their products and brand and the benefits of office delivery and the other items that make this company unique. They also develop a set of postcards, business cards, and magnets that are branded to match their logo and website. The magnets adorn all of the company vehicles, so they are visible as they make deliveries. The business cards direct all contacts from networking events to their website. The postcards are mailed to businesses in their target area and also help build brand awareness.

To further drive traffic to their site, this company invests in advertisements on Google, Bing, and Yahoo to catch people when they search for office supplies to direct them to their site.

All of this yields some success and starts to get the company some clients. This company starts to build a database of email addresses for their clients, and uses an email management system to continually reach out to current and potential customers to create reoccuring sales.

This is just one mix out of a large number of possibilities that Fritsch Services can not just help you develop but enact. Contact us to discuss your business marketing strategy today!