The FS Design Process
Tailored to You
The definition of a great design requires a custom fit to the content or message being presented. Our process starts with learning as much as possible about your business and the goals you have for the web or print materials. From this base, all of the design items can focus on accenting or expanding your brand, highlighting what makes your message unique, and connecting with your target audience.
We recognize that the design process should result in a lasting product for your business. At each step of the process, we will seek feedback from you (and encourage you to elicit feedback from others you trust) until we find the design we all agree best fits your enterprise.
The Process
- Initial Consultation/Current Analysis
We begin with the facts of your business. What do you do? Where do you sell? Who do you want to reach? How have you been reaching out already? What has worked and what hasn't? What makes you unique?
- Goal Setting
We like to start a design with a clear idea of the goal of this design. A website can be used for almost anything, but your website will not work if you want it to do everything. Strong, focused sites reach the visitors most likely to become customers and provide a base to grow your business.
At this stage, we also begin to discuss how your goals relate to specific design elements. This feedback helps make the initial drafts more effective and shorten the process. By the end of this step, you should have a general outline of what your new design will be able to do, how it will improve your business, and have a firm price quote.
- Initial Drafts
In striving to capture your business in the website, few website designs come perfect on the first draft. At this point, we use your feedback to make any necessary changes.
In the majority of cases, we will provide two unique drafts that strive to reach the set goals from different perspectives. Special cases may involve more than two unique designs. Almost all cases end up using a mix of items from the unique sets to craft the final product.
- Launch Planning
Depending on the type of project, some coordination may be necessary in regards to the final delivery. For clients who require a set of branded items, we will want to coordinate that marketing materials such as business cards and postcards are available when the website launches.
For those that already have a website but are transitioning to a new website, we discuss plans to move all email addresses and web files with little to no down time.
- Content Proofing/Development
As stated before, every design is only effective if it presents its message clearly. Before printing any item or launching a website, it is essential that the content is prepared and proofed.
Websites are much more forgiving than print materials in the sense that typos and errors can be corrected at any time. However, it is always best to have your message clear and error free from the start, especially if you are launching your site with some fanfare.
At this stage, we will also revisit the goals from the beginning to make sure that the design reached these goals.
- Final Draft/Publishing
Once the designs meet your needs, we can assist with all aspects of publishing. For websites, we offer hosting and domain services. We also have several printers that we utilize for their top-notch print services. - Marketing your Site
Whether you want to launch your new website with a chamber ribbon cutting, a direct mail or email campaign, or just add the address to your business cards, for your site to reach its potential, you must develop ways to drive traffic to the site. Fritsch Services will continue to assist in as many ways as possible, from developing additional materials to continuing to enhance and improve web services as you get feedback from customers. - Verify Results
Periodically, every couple of months, you can expect a phone call or email from Fritsch Services to verify that the website is meeting your goals and has been beneficial to your business. Every website that we develop utilizes professional analytic software to track web traffic.
All of our sites are designed to be easily maintained and improved. Your design should last for years.
